MUSIC IS BUSINESS

Business is an economic system in which goods and services are exchanged for one another or money, on the basis of their perceived worth. Every business requires some form of investment and a sufficient number of customers to whom its output can be sold at profit on a consistent basis. (www.business dictionary.com)

Artistes are brands while tracks and albums are products and as a business owner you have to put several things in proper perspective to ensure that your business goes well to achieve set goals and make profit. Until we all start to have this view the music industry is not going to be what we all dream of.

An artiste is like a brand that must meet the need of a particular market; therefore the artiste must have his/her own USP (Unique Selling Proposition) in short its uniqueness. Be creative don’t just jump into the studio and do a “photocopy”.

While it is crucial to be specific about your primary audience, music is a universal language which makes it easy for you to broaden your audience and that could take time, remember ‘big things start small’.

Getting the loyalty of your fans is of utmost importance as a musician. Don’t be lost in the euphoria of fame.

A good manager is very crucial that’s the person that takes care of your business while you are busy with the production of an attractive product (your track, album, etc). You cannot do everything as you also cannot know everything.  You ain’t Google, MATE!.

Delegate the duty of marketing and management so you can focus on production. Your choice of a good manager is very important as this can make or mare your income. Good negotiating skill is one of the good qualities of a manager.

Set the record straight don’t just jump in, be strategic about your move, and look before you leap.  It’s not all about talent or passion alone. If you are not making money you are not in business. Why is Arsene Wenger still the manager of Arsenal FC?, He is making them a lot of money even Arsenal FC is not winning trophies, their accounts looks good at the end of the day!

Don’t get carried away by the little hype, “hosanna today, crucify him tomorrow”. Always strive to get better. Refine you talent as much as you can and never substitute your identity.

 

If a man does not keep pace with his companion perhaps it’s because he hears a different drummer (beat). ‘Always Standout’ !!!

180,220 thoughts on “MUSIC IS BUSINESS

  1. Thank you for any other informative website.
    The place else may I am getting that type of info written in such a perfect way?

    I’ve a project that I am simply now operating on,
    and I have been at the look out for such information.

  2. Hi there! I know this is kinda off topic however I’d figured I’d ask.
    Would you be interested in trading links or maybe guest
    authoring a blog article or vice-versa? My website discusses a lot
    of the same subjects as yours and I feel we could greatly benefit from each other.

    If you happen to be interested feel free to shoot me an email.
    I look forward to hearing from you! Excellent blog
    by the way!

  3. Superb site you have here but I was curious if you knew of any message boards
    that cover the same topics discussed here? I’d really like to be a part of community where I can get feedback from other knowledgeable individuals that share
    the same interest. If you have any recommendations, please let me
    know. Thanks a lot!

  4. I wanted to follow up and let you know how , very much I loved
    discovering your website today. I might consider it the honor to do things at my place of work and be
    able to utilize the tips contributed on your site and also be involved in visitors’ opinions like this.
    Should a position associated with guest author become offered at your end, please let me know.

  5. You must ensure of varied things, to have a great deal when choosing an vehicle.

    A resale car, a vehicle or maybe a new auto
    should assist your need. Purchasing a car or truck
    is undoubtedly an investment and would like to have your
    existence for being expressed by your vehicle easy. To journey conveniently, getting the own car isn’t just
    a prerequisite but in addition luxurious. The car
    you acquire ought not turn into load of employing within weeks or few times,.

  6. Hi there, I do think your site may be having web browser compatibility issues.
    When I look at your blog in Safari, it looks fine but when opening in Internet Explorer, it’s got some overlapping issues.
    I simply wanted to give you a quick heads up! Besides that, wonderful website!

  7. hey there and thank you for your info ? I’ve
    certainly picked up anything new from right here.

    I did however expertise several technical points using this site, as
    I experienced to reload the website many times previous to I could get it to
    load correctly. I had been wondering if your web hosting is
    OK? Not that I am complaining, but sluggish
    loading instances times will often affect your placement in google and could damage
    your high-quality score if advertising and marketing with Adwords.
    Well I’m adding this RSS to my e-mail and can look out for much more of your
    respective fascinating content. Make sure you update this again soon.

  8. Snap – Chat’s Android counterpart is called “Fancy Snap” and
    is also rated Medium. or not a man is always turned on by a woman who can be herself.
    I would start of by asking her to tell you a story about
    the a time she when she was seduced.

  9. You have made some good points there. I checked on the internet for
    additional information about the issue and found most people will
    go along with your views on this web site.

Leave a Reply

Your email address will not be published. Required fields are marked *